Facebook is making it easier for users to shape the content they see in their feeds. Meta announced new AI-powered tools on October 13, 2026, including a feature called Your Algorithm, which lets users customize recommendations across Facebook Feed and Reels using their own words. The update gives users a more direct way to communicate their interests instead of relying solely on Facebook to infer their preferences from their activity.
How Facebook Feed Recommendations Now Work
The new feature allows users to tell Facebook what they want to see more or less of by describing their interests in natural language. Meta says these preferences are combined with existing signals, including likes, comments and viewing activity, to personalize recommendations. Large language models (LLMs) help the system interpret the interests, context and intent behind users’ written feedback. According to Meta, recommendations can adjust in real time, including within the same browsing session.
Where to Find the New Controls
Users can access Your Algorithm through the three-dot menu on posts in Facebook Feed or Reels. The feature provides a dedicated space to add and manage topics that influence recommendations. For example, users can ask to see more technology updates, travel videos or cooking tutorials. They can also indicate which topics they want to see less frequently. Facebook is also expanding its feedback options. After users select “Interested” or “Not interested” on a post, the platform may ask follow-up questions, allowing them to explain their preferences in their own words. However, the feature is rolling out gradually, and availability may vary by account and region. Meta has not published a complete rollout schedule or confirmed when all users will receive access.
Older Tools Remain Available
Existing Facebook controls remain available alongside the new feature. Users can select options to see fewer similar posts, use Snooze to temporarily pause content from selected sources, or use Favorites to prioritize posts from chosen accounts. These tools offer additional ways to manage the feed, while Your Algorithm provides a broader approach to expressing topic-level preferences.
Why Facebook Feed Recommendations Matter to Users
Social media users often encounter repetitive, irrelevant or unwanted content in their feeds. By allowing people to describe their preferences directly, Meta aims to make recommendations more relevant to their interests. The update also reflects a broader shift towards AI-powered personalization, with users able to provide more detailed feedback instead of relying only on individual post interactions. However, these controls influence recommendations rather than give users complete control over Facebook’s ranking system. Meta will continue to use its existing recommendation signals alongside the new feedback.
What Is Still Unclear
Meta has not disclosed a complete market-by-market rollout schedule, supported-language details or independent measurements showing how much the new controls change recommendations. It is also unclear how consistently the system will interpret different requests and how much weight users’ written preferences will receive compared with other ranking signals. Users should check their own Facebook menus rather than assume the feature is already available.
The Bottom Line
Facebook’s Your Algorithm feature gives users a more direct way to influence Feed and Reels recommendations by describing what they want to see in their own words. Combined with expanded feedback options, the update could make content discovery more responsive to individual interests. Users who have access to the feature can experiment with their preferences and observe whether their recommendations change. Its practical value will depend on how accurately Facebook interprets that feedback and incorporates it into the content shown.