Meta’s business tools can feel overwhelming the first time you open them. Inside the nine-dot grid, you’ll find All Tools, a central menu that provides shortcuts to different features for managing content, customers, reporting, selling, advertising, and business operations.
The tools available in All Tools can vary depending on your account type, permissions, connected assets, and where you access the menu. Some features open as separate tools but are still accessible from this central directory, making it easier to find the right option without searching through multiple menus.
It’s worth knowing that the All Tools menu is not identical for every business. The options you see depend on your account setup, user permissions, connected assets, and the features available for your business. Some tools may appear directly in the menu, while others may only be available through specific areas with their own settings and workflows.
1. Engage Audience
This category includes tools that help businesses communicate with customers, manage content, and build relationships with their audience.
- Inbox: Inbox brings messages and comments from connected accounts into one place. Businesses can reply to customers, organize conversations, assign messages to team members, and manage customer communication more efficiently.
- Content: Content helps businesses create, manage, schedule, and review different types of content. It provides a workspace for organizing posts, videos, and other published or planned content.
- Creator Marketplace: Creator Marketplace helps businesses discover creators and manage collaboration opportunities. It is designed for businesses that want to collaborate with creators for branded content and partnership campaigns.
- Charity Manager: Charity Manager supports eligible organizations with fundraising activities. It helps nonprofits set up donation campaigns and manage fundraising-related activities.
- Inspiration Hub: Inspiration Hub helps businesses discover content ideas, trends, and creative inspiration. It can be useful when planning new content or exploring formats that are performing well.
- Leads Centre (Ads Manager): Leads Centre helps businesses organize and manage customer leads collected through Meta lead-generation activities. It allows teams to review lead information and follow up with potential customers.
- Live Dashboard: Live Dashboard helps businesses monitor live video activity and engagement while a broadcast is running. It allows creators and businesses to track interactions in real time.
- Page Posts: This shows everything that has been published or scheduled on the Page. It works as a running record, making it easy to check what’s gone out recently or what’s still queued up.
- Planner: This schedules and organizes content activities across a calendar view. It helps businesses plan and schedule content in advance instead of creating and publishing posts individually.
- Sound Collection: Sound Collection provides audio tracks that businesses and creators can use in their content. The available audio library is designed for use across Meta platforms, but users should review the usage terms for specific assets before publishing content.
2. Analyse and Report
This category covers reporting tools that bring together performance data across content, advertising, and audience activity, helping businesses make decisions based on real results.
- Insights: This tracks how the audience is responding and how content is performing overall. It covers organic metrics like reach, engagement, and follower growth over time.
- Ads Reporting: This reviews advertising performance and breaks down campaign results. It’s the go-to spot for checking spend, results, and cost-per-outcome across active or past campaigns.
- Audience Insights (Ads Manager): Audience Insights helps businesses understand audience characteristics, including demographics and interests where the feature is available. It can support audience research and targeting decisions.
- Branded Content: This tracks branded partnerships and collaborations tied to sponsored posts. It also helps ensure paid partnership disclosures are properly tagged on relevant content.
- Call Insights (Business Portfolio): Call Insights helps businesses analyze customer call activity and understand how phone interactions contribute to customer engagement and conversions.
- Creative Reporting: This compares how different ad creatives are performing against each other. It helps identify which images, videos, or copy variations are actually driving results.
- Experiments: This lets the business test different strategies and compare the results side by side. It’s often used to A/B test creative, audiences, or placements before committing budget at scale.
- Traffic Analysis Report: This analyzes where traffic is coming from and how it behaves once it arrives. It helps connect on-platform activity to what’s happening on a website or landing page.
3. Sell Products and Services
This category is built for businesses that sell directly through Meta’s platforms, covering everything from product catalogs to bookings and order tracking.
- Monetisation: This manages and reviews the earning opportunities available to the business. It provides access to available earning features and monetization options that eligible businesses or creators may qualify for.
- Appointments: This manages customer bookings and keeps schedules organized. It’s built for service-based businesses that need customers to book time slots directly.
- Commerce Manager: This manages products, catalogs, and the overall selling setup. It’s the backbone for anything sold through Facebook or Instagram shops, including inventory and catalog syncing.
- Orders (Ads Manager): Orders helps businesses view and manage customer purchase activity from connected selling channels. It provides information that can help businesses track order status and manage fulfillment.
4. Advertise
This category holds the tools needed to plan, launch, and manage paid campaigns, along with the settings and reporting features that support them.
- Ad Account Settings (Ads Manager): Ad Account Settings manages the core information of an advertising account. It includes details such as account currency, time zone, payment settings, and account information.
- Ads: Ads provides access to create, manage, and review advertisements. It allows businesses to launch campaigns and monitor advertising activity.
- Ad Limits per Page: This shows the advertising restrictions that apply to a specific Page. It helps businesses understand how many active ads they can run at once.
- Ads Manager: This is the dedicated hub for building and running campaigns, and it has its own deeper All Tools menu for more advanced settings. It is typically used for more advanced campaign management, including detailed targeting, budgeting, optimization, and testing options.
- Advertising Settings (Ads Manager): Advertising Settings manages preferences related to advertising activity, including account-level options and advertising preferences.
- Audiences: This creates and manages the audiences that campaigns get targeted toward. It supports building custom, lookalike, and saved audiences for reuse across campaigns.
- Automated Rules: This automates actions on campaigns based on conditions the business sets. It can pause underperforming ads or adjust budgets without manual monitoring.
- Creative Hub: This creates and reviews advertising ideas before they go into a live campaign. It allows teams to create advertising concepts and preview different formats before launching campaigns.
- Events Manager: Events Manager helps businesses manage tracking events and data connections used to measure customer actions. It supports tools such as Meta Pixel and Conversions API for collecting and analyzing conversion data.
- Instant Forms: This creates lead-collection forms that run directly inside ads. It removes the need to send people to an external landing page just to capture contact details.
- Partnership Ads Hub: This manages advertising built around partner collaborations. It’s used when two businesses are running a joint or co-branded ad campaign.
- Reach Planner: This estimates how far a campaign is likely to reach before it launches. It helps with budget planning by forecasting audience size and potential delivery.
5. Manage
This category handles the operational and administrative side of the business, covering assets, permissions, billing, and account-level settings rather than day-to-day audience or campaign work.
- Apps: This manages the applications connected to the business account. It shows which third-party or first-party apps have access and what permissions they hold.
- Billing & Payments: This manages payment details and keeps track of transactions. It’s where invoices, payment methods, and spending history can be reviewed.
- Brand Rights Protection: This protects the brand’s identity and intellectual property. It helps flag unauthorized use of a brand’s assets across Meta platforms.
- Brand Safety and Suitability: This controls where and how the brand’s ads appear. It lets a business avoid having ads placed alongside content that doesn’t fit its standards.
- Business Apps: Business Apps helps manage applications and integrations designed for business workflows, including tools connected to business operations.
- Business Support Home: This is the access point for help and support resources. It provides access to support resources, troubleshooting options, and available assistance for business-related issues.
- Collaboration Centre: This manages collaborations between different businesses. It’s useful when two accounts need to work together on shared assets or campaigns.
- Media Library: This stores and organizes media files in one place. It works as a central asset library so images and videos don’t need to be re-uploaded each time.
- Ratings and Reviews: This manages the feedback customers leave for the business. It gives a way to monitor and respond to reviews directly.
- Store Locations: This manages the physical locations tied to the business. It’s relevant for businesses with more than one storefront or branch.
- WhatsApp Manager: This manages WhatsApp-based business activity. It covers messaging, catalogs, and automation tied to a WhatsApp Business account.
- Business Settings (Ads Manager): Business Settings helps businesses manage assets, users, permissions, and access control. It is used to configure team roles, partner access, and ownership settings.
Bringing it together
The All Tools section works as a map rather than a maze once a business knows which category a task falls under, finding the right feature takes seconds instead of guesswork. Some tools may be available only for certain accounts or users depending on permissions, connected assets, and available features. If a tool is missing, reviewing your account permissions, connected assets, and available features can help explain why it is not visible. No business needs every tool on this list, the value lies in knowing where each one lives when the need actually comes up.
Meta All Tools Overview
- Engage audience
- Inbox
- Content
- Creator marketplace
- Charity manager
- Inspiration hub
- Leads Centre (Ads Manager)
- Live dashboard
- Page posts
- Planner
- Sound Collection
- Analyse and report
- Insights
- Ads Reporting
- Audience Insights (Ad manager)
- Branded content
- Call Insights (Business Portfolio)
- Creative Reporting
- Experiments
- Traffic analysis report
- Sell products and services
- Monetisation
- Appointments
- Commerce Manager
- Orders (Ads manager)
- Advertise
- Ad Account Settings (Ads Manager)
- Ads
- Ad limits per Page
- Ads Manager
- Advertising settings (Ads manager)
- Audiences
- Automated rules
- Creative Hub
- Events Manager
- Instant Forms
- Partnership Ads Hub
- Reach Planner
- Manger
- Apps
- Billing & payments
- Brand Rights Protection
- Brand safety and suitability
- Business apps
- Business support home
- Collaboration Centre
- Media Library
- Ratings and reviews
- Store locations
- WhatsApp Manager
- Business Settings (Ad manager)
