WhatsApp is working on a new feature for iOS channel administrators that will make it easier to grow their audience. Rather than distributing generic public links, the update enables admins to send invitation links directly to people they know, a more personal and targeted way of promoting channels. The development reflects WhatsApp’s wider efforts to enhance its channels tool, which was launched last year as a way for users to follow public figures and organizations.
Currently Available in iOS Beta
At present, WhatsApp is trialing this feature on the iOS beta with a limited user group. It appears that group administrators involved in the test can tap an “Invite” button inside the group info screen allowing them to send invites via direct message rather than just getting out there through links posted elsewhere.
How the Invitation Process Works
By using this feature, channel administrators can select multiple contacts in one go and send out invitations to follow the channel. Those who receive an invite have the chance to look at what’s inside before making up their mind, a good idea as it lets them see both the point and worth of joining for themselves!
Spam Control and Privacy Measures
To stop misuse, WhatsApp will probably limit how many contacts you can invite at once. They have designed the app so that invites only go to people whose numbers are already saved– this both reduces spam and makes sure users get invites from folks they know.
Why This Update Matters
The findings may hold particular value for content creators, community managers, and small business owners who depend on their immediate circles to grow followings. One reason direct invites often work so well is that people tend to pay more attention to recommendations from friends than random suggestions– making them likelier to engage with the channels they’re urged towards.
Expected Rollout
WhatsApp didn’t say when the feature would be available. However, after testing is finished it should be provided to all iOS users– and not just those enrolled in the beta program. Upon release, it may be very important for making sure lots of people see messages sent through WhatsApp channels as well as helping them grow.
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