OpenAI is thinking of ways to make money from ChatGPT. One idea is to put sponsored content high up in the AI’s replies but this would be a big change for people who use the chatbot. For now there are no adverts when you chat with it, although some firms do pay to have their products promoted by the bot.
A report from The Information revealed that OpenAI has been testing new ad formats internally. These are designed specifically for conversational AI rather than traditional display ads. ChatGPT could incorporate sponsored content into its replies for instance, by suggesting hotels or products from paying advertisers when users ask about things like travel plans or shopping. Such an approach would enable it to monetize user queries with a clear commercial intent.
In the rapidly evolving AI industry, there is increasing pressure on firms to come up with lasting ways of making money. Experiments with huge language models are so costly that they require investments in computing power, as well as skilled researchers and it’s difficult to see how these can be recouped through anything other than a few subscriptions.
Although OpenAI does make some money from its paid plans and services for businesses, advertising might offer a fresh approach; an income source which could be scaled up considerably if ChatGPT’s worldwide user numbers keep rising.
Internal plans may include ensuring that sponsored content is clearly labeled and perhaps placing it in specific zones near the main chatwindow. Another possibility being considered by the team is introducing advertisements for products or services related to the topic of conversation but only after a certain amount of time has elapsed in other words, not right away. By doing this they believe it will be possible both to keep initial replies free from any taint of bias (therefore maintaining user trust) and also find ways of making money from chats down the line.
Yet, the concept of embedding sponsored content within AI responses raises important questions about transparency and trust. ChatGPT is widely used for advice research and decision-making processes, but if people think its answers are biased or paid-for, that could harm their trust in the platform and therefore its usefulness. OpenAI reportedly plans to include clear notices so users can tell apart sponsored material from regular AI output.
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